When I was at Art College I had this great tutor. I remember once crit we had and there was a guy there who really wasn’t entertaining the concept and the tutor just lent back and said:
"Let me explain the difference between an artist and a designer. What an artist produces, even if it’s a commission for a painting, is pretty self-indulgent. They’re producing their piece, their work. But a designer isn’t a designer without a client, and you’ve got to view the client as part of the strategic design team."
Any time I’ve been involved in design, it only works well when there is a fantastic partnership between the client and the designer. It’s about the skill of marrying those things together and sometimes knowing when you need to put your best foot forward and say: "Sorry that won’t work" or when you need to listen, invite their comments and learn from their perspective.
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